My Story

My Story

As the founder of AM Connect 360, I had the dream to build a boutique company that partners with incredible businesses to help them co-create the future and next generation of businesses and experiences. My love for design started when I was a little girl at nursery school. I didn’t know it at first but when I look back at my life this was it! I loved drawing communities and towns, connecting with people and their needs. My drawings would go round and round the border of the classroom on that good old-fashioned printer paper. The communities were connected and all the details from robots, to roads, houses, schools, hospitals and people moving between all the places. Drawing experiences of travelling in cars and more. I didn’t realise it at the time but I loved designing, connecting and experiencing functionality; organising things, and creating structures to make sense and have a purpose. This love for design, structure, business engineering and experience ultimately led me to become the first Service Design Master in South Africa.

What Makes Me Stand Out

I pinpoint core problems and identify solutions with purpose. Providing clear understanding to those I interact with and always focusing on the “why things are happening.” Transforming obstacles into opportunities, with a strong eye and instinct for identifying patterns and detecting unusual configurations or spotting new trends. I am innovative, inventive, original and resourceful. My mind allows me to venture beyond the commonplace, the familiar, or the obvious. By nature, I pay close attention to what is going on around me, constantly reflecting and ensuring self-regulation.

Passion and Kindness

Something which the world often saw as a weakness in people, is something I am most proud of today – kindness. Kindness is found in everything I do, the way I interact with others to solve problems to how I share knowledge and help people grow. My passion for service design, engineering and structure allows me to solve problems in a unique way, always ensuring that what I do has a purpose and an impact. My ability to make connections and my deep understanding of business from a Strategic to Tactical to Operational perspective allows me to create simple and personalised solutions that meet both the strategic needs of the business and that are operationally sound and manageable. I am inquisitive and always learning, ensuring that my knowledge never stagnates, that my skills are always growing and that I am always pushing myself further.

Where to from here?

Welcome to the world of service design

When we think about design, we often think of physical objects like tables or cars, or digital products like an app or website. I specialise in things we can’t see or touch, but significantly influence the employee and customer experience you offer.

Welcome to the world of service design and engineering.

When you understand why people make certain choices, you gain the essential insight to create customised designs that tap into this rationale. It’s all about collecting, identifying and shaping intangible concepts; using them to help you connect with meaning and purpose. Do you know the needs and desires of the people who choose your product or service? Or, more importantly, of those who don’t? By spending time with your employees, customers and potential customers, I’m able to visualise and articulate complex problems and concepts, breaking them down to reveal their true intrinsic value. Armed with this insight, I facilitate and help to redesign and reorganise your strategy to breathe new life into your goals aligning with the people they’re designed to serve. This approach ensures that your solutions are not only fit for purpose but are relevant to the people you create them for. Using human insights and stories, I inject empathy into your processes, creating meaningful connections that empower people, practices, content and technology.

Let’s start today.